Polarization, homogenization, hybridization part 2 in recent cultural studies, the foremost inquiry concerns the influence globalization has upon culture. T he recent news of korean boy and girl bands making headlines in eastern and southern asia, europe and the us are sending new hopes and energy through the kpop short for korean pop industry following the surge of pride when the korean wave first hit japan and. Pdf globalization and migration processes pdf the role of civilization in globalization pdf formations of european modernity cosmopolitanism pdf globalization and development in contemporary india pdf the concept of globalization and how this has impacted zeitgeist analysis of globalization spirit a philosophical penser global globalization transnationalism diasporas pdf. Articles on cultural globalization, pub lished during the past decade, are used in this article as an indication of the areas in which current research is. Dictionary grammar blog school scrabble thesaurus translator quiz more resources more from collins.
Cultural homogenization occurs naturally when the society emphasizes or deemphasizes aspects of your identity. Anwar carleton university, canada abstract globalization is one of the latest dominating issues of the everyday ways of life. Taking a closer look at fastfood restaurants does globalization mean the extinction of cultural diversity. Definati on the development of new culture by merging two or more than two different cultures through a period of contact and interaction. Hybridization refers to the process of cultural and ethnic mixing to produce new or creole forms. In order to understand epochs, historical movements, growing technologies and to look into the future, we must delineate concepts, create categories and structure reality our mind craves this structure in order for us to process what we see. Hybridization, however, is not merely the mixing, blending and synthesizing of different elements that ultimately forms a culturally faceless whole.
The purpose of the following chapter is to provide a lens view of the interactions between globalization and culture as the latter positions itself on the spectrum of a theoretical perspective. He argues that globalization as hybridization opposes views which see the process as homogenizing, modernizing, and westernizing, and that it broadens the empirical history of the concept. Globalisation as hybridisation jan nederveen pieterse. The major challenge in the postmodern era is to propose new paradigms in order to understand the dynamics of a world that has become glocalised. Propelled by the efficiency or appeal of wireless communications, electronic commerce, popular culture, and international travel. Pieterse, 117 while this argument is sound in many ways, i do believe that battleground conveys far more violence than is involved in most cultural mixing. The globalisation debate and the role of the new media the very title of this essay, cultural identity in a globalised world. The effects of hybidization and glocalization on cultural identity the authors read this week explore notions of cultural identity in regards to hybridization and the efforts of maintaining individual local cultural identity in light of globalization. Many writers suggest that cultural globalization is a longterm historical process of bringing different cultures into interrelation. Is the world being americanized by the dominance of american culture yoichi shimemura musashino womens university, japan follow this and additional works at. These dimensions may be grouped under the following categories.
If people around you disapprove, you look for what they approve of and only show that side, often discarding dress, foods, language, na. Cultural globalization as hybridization 182 and competition, the more efficient and flourishing your economy will be. Therefore we count three regions of electron density around the oxygen atom remember, a double bond counts as just one region, and, using the table, conclude. Transformationalists and postmodernists agree that the impact of globalization has been exaggerated by globalists but argue that it is foolish to reject the concept out of hand. The second definition of globalization is westernization or mcdonaldization. Defining the new universalism in selected texts of samuel selvon, v. The lives of ordinary people everywhere in the world seem increasingly to be shaped by the roles of localglobal power dynamics. Hybridization theory of globalization 1725 words 7 pages pieterse states that since culture is a battleground, hybridity is a matter of mapping no mans land. The third wave in globalisation theory by luke martell.
Luke martell, university of sussex a later version of this was published in globalizations, 5, 3, september 2008, pp 449466. Thus a hybrid culture has evolved and multiculturalism seems to have moved beyond the mere combination and cohabitation of different cultures to describe the. Hybridization theory of globalization essay 1711 words 7 pages pieterse states that since culture is a battleground, hybridity is a matter of mapping no mans land. Another promoter of hybridity as globalization is jan nederveen pieterse, who asserts hybridity as the rhizome of culture. He argues that hybridity is the key to understanding the proliferation of media globalization in the age of free trade. Ma in sociology paperviii sociology of globalization. This process is marked by the common consumption of cultures that have been diffused by the internet, popular culture media, and international travel.
Scholte defines globalization as deterritorialization or the growth of supraterritorial relations between people. In fact, the globalization of culture has become a conceptual magnet attracting research and theorizing efforts from a variety of disciplines and interdisciplinary formations such as. On the increasing ubiquity of global flows and processes. Hymnody in a globalized culture and beyond the sacred. The result is that the identity of the region and its people has been significantly shaped by two groups of people. Drawing on original research from lebanon to mexico and analyzing the use of the term in cultural and postcolonial studies as well as the popular and business media, marwan kraidy offers readers a history of the idea and a set of prescriptions for its future. The question that this essay intends to tackle is what consumer practices behavior fashions can you identify that reveal the impact of processes of globalization, hybridization and indigenization upon everyday life. Products or services designed to benefit a local market while at the same time being developed and distributed on a global level. Specifically, according to the data of the unesco institute of statistics uis, the total number of global mobile students rapidly increased from.
Cultural homogenization is an aspect of cultural globalization, listed as one of its main characteristics, and refers to the reduction in cultural diversity through the popularization and. Cultural globalization, a phenomenon by which the experience of everyday life, as influenced by the diffusion of commodities and ideas, reflects a standardization of cultural expressions around the world. Part of thecomparative literature commons,history commons,international and area. The new orbitals have the same total electron capacity as the old ones.
Understanding the world around us, its balances and mechanisms, the thread of time and the fabric of history, is a great endeavor. Definition of cultural hybridization noun the process by which a cultural element blends into another culture by modifying the element to fit cultural norms. I feel that without cultural hybridization, the world we live in would not be anywhere near as interesting and integrated as it is today. Hybridity in cultural globalization abstract hybridity has become a master trope across many spheres of cultural research, theory, and criticism, and one of the most widely used and criticized concepts in postcolonial theory.
Hybridization definition of hybridization by the free. Hybridization has become part of an ongoing trend in cultural production, with both the globalization and localization of the culture industry. Globalization, hybridization and indigenization essay sample. A theoretical framework on how to approach globalization. Hybridity definition of hybridity by the free dictionary. Costume wardrobe or dress in general distinctive style of dress of a particular people, class, period. Cultural hybridization is the blending of elements from different cultures. Globalization, hybridization and indigenization essay example. Many would argue that we are witnessing the rise of an increasingly homogenized popular culture heavily influenced by the western worldideals, values, and culture steger, 75. Contemporary globalization and new civilization formations.
The effects of hybidization and glocalization on cultural. When one culture absorbs another, it truly does absorb it. But globalization is changing the contours of law and creating new global legal institutions and norms. Sep 24, 2015 the transformationalist view of globalization transformationalists and postmodernists agree that the impact of globalization has been exaggerated by globalists but argue that it is foolish to reject the concept out of hand. This paper argues instead for viewing globalisation as hybridisation. Kraidy hybridity has become a master trope across many spheres of cultural research, theory, and criticism, and one of the most widely used and criticized concepts in postcolonial theory. Cultural hybridization is a universal process which is speeded up through interactions among societies.
Sep 26, 2011 cultural hybridization is the blending of elements from different cultures. Jun 17, 2017 cultural homogenization is an aspect of cultural globalization, listed as one of its main characteristics, and refers to the reduction in cultural diversity through the popularization and. Globalisation is also often tied up with modernity, which in effect equates globalisation with westernisation, which is historically shallow and analytically narrow. The phrase spanglish is a language that combines the language of spanish and english. Braibant 2002 supported the definition of halliday 2000 in a way but concluded by stating that globalization also comes with various infections, diseases and pollution. The cultural homogenization is a process in which a dominant culture invades or captures a local culture, returning to homogeneous society that is to say, that their customs, ideas or values are transformed, being able to cause the loss of their identity to adopt or assimilate a more global culture. Creole languages, a new language developed from simplifying and blending different languages that come into contact within particular population, at a specific point in time. The work of the interlopers became important because they brought with them other european forms of culture, as well as politics and. Globalisation as hybridisation jan nederveen pieterse, 1994. The work of the interlopers became important because they brought with them other european forms of culture, as well as politics and this led to the further expansion of cultural diversity in the caribbean. Jan pieterse suggested that cultural globalization involves human integration and hybridization, arguing that it is possible to detect cultural mixing across continents and regions going back many centuries. Nucleic acid hybridization, the process of joining two complementary strands of nucleic acids rna, dna or oligonucleotides. The intermingling of people and media from different cultures is a communicationbased phenomenon known as hybridity.
Globalisation and culture three paradigms jan nederveen pieterse cultural differentiation or lasting difference, cultural convergence or growing sameness, cultural hybridisation or ongoing mixing each of these positions represents a particular politics of difference. Hybridisation biology, the process of combining different varieties of organisms to create a hybrid orbital hybridisation, in chemistry, the mixing of atomic orbitals into new hybrid orbitals. Articles on cultural globalization, pub lished during the past decade, are used in this article as an indication of the areas in which current research is taking place, the extent to which these three types. The process of hybridisation is now more sophisticated and costly to produce hybrid varieties for specific environments. In what follows, the three major paradigms that have surfaced in contemporary scholarship will be surveyed.
If you use history as evidence, homogenisation is the most likely of the two. The transformationalist view of globalization revisesociology. Globalization refers to a farreaching change in the nature of social space. 1177205684601182 1 introduction although it has not attracted as much attention as the subject of economic globalization and globalization in general, the study of cultural globalization has a set of basic concepts, several prominent theories, classic. Today, farmers have a choice between openpollinated varieties opvs pollination that occurs without deliberate crossbreeding of two separate parent lines and hybrid varieties, each with advantages and disadvantages. Globalisation is usually interpreted as a process of homogenisation, but considering that there are multiple globalisation processes at work this is hardly adequate. Hybridization theory of globalization essay 1711 words. Different dimensions of globalization all the organizations that participated in this study highlighted certain aspects of globalization that will prove that globalization leads itself to multifaceted interpretations. George ritzer globalization refers to the rapidly increasing worldwide integration and interdependence of societies and cultures.
This theoretical position argues that globalization should be understood as a complex set of interconnecting relationships through which power, for the most part, is exercised indirectly. The third wave in globalisation theory luke martell. Many perspectives on globalization see it as differentiated in its effects and reception, culturally driven, either premodern or postmodern, best captured by globalist or sceptical perspectives, and an equalising phenomenon. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Pieterse, 117 while this argument is sound in many ways, i do believe that battleground conveys. When globalization is defined in relation to modernization it becomes clear that the question of the relationship between globalization and practice and development is a classical one within social science. Cultural identities, first and foremost, are seen to have local roots. Hybridization happens when atomic orbitals mix to form new atomic orbitals. This definition of globalization is the core of many globalization debates in the context of economics. Hybridity, or the cultural logic of globalization on jstor. Pieterse states that since culture is a battleground, hybridity is a matter of mapping no mans land. Globalization as hybridization jan nederveen pieterse. The jamaican case abstract the caribbean is a region whose very name reverberates from the early effects of globalisation then called colonialism. Hybridization theory of globalization 1725 words 123 help me.
Hofstede 1980 asserts that cultures and nations mostly function through essential structures such as the family, local groups, societies and circumscribed traditions, etc. Genetics the offspring of genetically dissimilar parents or stock, especially the offspring produced by breeding plants or animals of different. Globalization and hybridization in cultural products. Cultural globalization refers to the transmission of ideas, meanings, and values around the world in such a way as to extend and intensify social relations. Creolization definition and meaning collins english. In fall 1997 he was a visiting fellow at the kellogg institute. Naipaul and anita desai by sarah anyang agbor culture and ideology have blended together such that language traditions. Globalization plays a huge role in the assimilation of chinese food within the american culture. Looking at the oxygen atom, we see that is has a double bond and two lone pairs. Glocalization is a mixture of and the end result of combining the words globalization and localization. From a leftleaning point of view, some scholars such as wallerstein 2000 and arrighi 2005 understand globalization through the analysis of crisis. The international criminal court promises to bring to justic odious public offenders based on a worldwide criminal code, while intergovernmental cooperation increasingly brings to trial some of the most notorious international criminals. First he defines media globalization as corporate transculturalism where a media company, even american, thrives on freedom of cultural production and consumption that, in turn, thrives on cultural hybridization. The properties and energies of the new, hybridized orbitals are an average of the original unhybr.
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